Simple SEO Tip of the Day - Problems are Presents

The phrase Problems are Presents was coined by Vera Peiffer of the Peiffer Foundation for Positive Thinking. This is how is relates to SEO

The problem with do-it-yourself SEO (as opposed to the paid variety) is that whatever else it is, it is HARD WORK.

Website content needs to be original, helpful, ever-changing, engaging and authentic. Thinking about this and finding time to do this is extremely hard work.

But there's another way of looking at it. The problems that SEO engagement presents us with, if resolved, will make your business superb. If you are genuinely solving your customers problems, if you really do make your site visitors lives' more interesting, more fun, calmer, less stressed, easier to manage, a little bit better, yours will be a truly valuable business and that value is chargeable for.  

That value also appears to be favoured by Google when it comes to site ranking.

Example - Murder Mystery Games Website

Problem 1
People need an celebratory event to get people together that’s fun and needs very little organisation but is a bit unusual and interactive.
Problem solved
Murder Mystery Games offers eight different games for all ages of adult for up to 200 guests. Instructions are provided, all the party host has to do is to follow the steps.

Problem 2
Part of the entertainment is dressing up. The Murder Mystery events are costume parties so people need to have information about and what they should wear for the period the game is set in.
Problem solved
The website has an extensive library of shots for every possible era in which the games are held and links to business where costumes can be hired for the party.

The library of costumes and accompanying videos are great fun and the work it took to make them will more than pay off as their value remains constant for many years to come.